Informal is a start-up I co-founded at the intersection of retail and hospitality
2019—2020
Informal was an offline retail platform which stocked local businesses with a rotating selection of brands on consignment, and took care of logistics.
Our marketplace matched local businesses with the best brands for them through a data-driven, experimental and iterative approach to merchandising.
Here were some of our locations…
Four Seasons
Our installations at both the Downtown NY and Boston Dalton Hotels showcased wellness and home good products matched to the local audiences.
A/D/O
Our installation was located in the boutique of the design & entrepreneurial hub powered by BMW / Mini in the heart of Greenpoint in Brooklyn.
Celsious
Inside of this environmentally conscious laundromat in Williamsburg, products ranging from chocolates to shops and ceramics were aligned with its values.
AQUA Tribeca
In this boutique fitness center in Tribeca, we featured wellness products as well as accessories, coloring books, and home goods.
